Better without words...

Some facts are just better stated without words...Lipton tea and FedEx's outdoors' campaigns use no words to pass their message.  Eyecatching, original and persuasive!

 

Can you follow their example for your campaigns?

 

 

 



Stand out with characters...

Hello to all. I will begin with the "American alphabet" letter brands as promised in my previous post.  So, let's see how many of you recognized all brands:

a: All
b: Bubblicious
C: Campbell's
D: Dawn
E: Eggo
F: Fritos
G: Gatorade
H: Hebrew National
I: Icee
J: Jell-O
K: Kool-Aid
L: Lysol
m: M & M's
N: Nilla Wafers
O: Oreo
P: Pez
Q: Q-tips
R: Reese's
S: Starburst
T: Tide
U: Uncle Ben's
V: V-8
W: Wisk 
X: Xtra
y: York
Z: Zest

Another tip you can follow to make your brands recognizable through time is to accompany your brand with a character.  Some historic characters that have been representing their brands for years now are the following:

Pancake mix and syrup's Aunt Jenima (created in 1893)
Michelin tires' Michelin (created in 1898)
Kellog's Frosted Flakes' Tony the Tiger (1951)
Starkist tuna's Charlie (1961)
Pillsbury foods' Pillsbury doughboy (1969)
AFLAC insurance's Afflac duck (2000)
GEICO insurance's Gecko (2002)

 What character are you adding to your brand?

What’s behind the “American alphabet”?

 

The “American alphabet” is a renowned piece of artwork by Heidi Cody, an artist and cultural anthropologist, which reflects the sequence of cognition, as well as the power of brand awareness.  Each letter of her alphabet represents a recognizable consumer brand based on the letter shape/font type and color combinations.  According to the sequence of cognition, shapes are recognized firstly, then colors and finally form, e.g. content.

So, what consumer brands lie behind each letter of this alphabet? What is your overall brand awareness?  Answers will be given on the next post.

A positive view of life through a drink

In the midst of the worldwide, economic turmoil and general mishappenings, people have to search for reasons to smile, to hope for, to be happy.  Some companies have had the marketing power to still reflect that optimism through their campaigns, effectively sustaining at the same time their brand awareness.

So, look at things differently, positively.  Drink happiness…