Wednesday, June 19, 2013

Stand out with characters...

Hello to all. I will begin with the "American alphabet" letter brands as promised in my previous post.  So, let's see how many of you recognized all brands:

a: All
b: Bubblicious
C: Campbell's
D: Dawn
E: Eggo
F: Fritos
G: Gatorade
H: Hebrew National
I: Icee
J: Jell-O
K: Kool-Aid
L: Lysol
m: M & M's
N: Nilla Wafers
O: Oreo
P: Pez
Q: Q-tips
R: Reese's
S: Starburst
T: Tide
U: Uncle Ben's
V: V-8
W: Wisk 
X: Xtra
y: York
Z: Zest

Another tip you can follow to make your brands recognizable through time is to accompany your brand with a character.  Some historic characters that have been representing their brands for years now are the following:

Pancake mix and syrup's Aunt Jenima (created in 1893)
Michelin tires' Michelin (created in 1898)
Kellog's Frosted Flakes' Tony the Tiger (1951)
Starkist tuna's Charlie (1961)
Pillsbury foods' Pillsbury doughboy (1969)
AFLAC insurance's Afflac duck (2000)
GEICO insurance's Gecko (2002)





 What character are you adding to your brand?



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