Sunday, February 10, 2013

Snakes for Chinese...


Part of effective and successful Marketing campaigns is to tailor your products and advertising campaign to your target market.  Considering the growing number and power of the Chinese market, many companies are studying and reflecting the Chinese culture in their Marketing strategies.  Nike, McDonalds, KFC, Starbucks, Gucci, Mac Cosmetics among others have recognized the importance of the Chinese “Year of the Snake” and have incorporated it in their products and campaigns. 
 

 



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