Marriot
Hotels and IKEA are partnering to develop a budget hotel chain targeting the millennial
type of consumer living the economic crisis.
The plan involves about 150 locations throughout Europe in the next
decade with the first opening in Italy next year. The hotel will not feature any of IKEA
furniture, but it will apply IKEA’s concept of self-assembly to its rooms which
will be prefabricated offsite.
Smart
partnerships for tough times and promising customers…
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