A name reflects an identity. An effective brand name has to be distinctive, protectable, easy to pronounce and remember, meaningful. It has to stick in consumers' minds and connect to the good or service it represents. There has to be some magic in the name to make it timeless.
There are a number of types or categories of brand names that you can follow. Founder names, for example, where companies or products are named after their founders: Ralph Lauren, Martha Stewart, Ben & Jerry's. Acronym names such as IBM, GE, CNN. Descriptive names, where the name reflects the nature of the business: Toys "R" Us, Mop and Glo, Wash and Go. There is also the magic spell type, where you can make an alteration in the spelling of the name to make it more unique and protectable: Flickr, Tumblr.
Have you found the magic in your company's or product's name?
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