In the process of developing an effective brand name you should try to come up with one that says something about the qualities or the benefits of your product, company or store.
The "Hand Job Nails & Spa" name, could have been consciously developed or not... It could have been lost somewhere in an Asian translation or not...However, it is suggesting benefits and services offered by the salon. Hand treatments for example; maybe not the kind that some potential customers are perceiving them as, but the name is surely attracting customers...
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