Thursday, December 6, 2012

Make money during the economic crisis...


Even during an economic crisis, there is room for niche marketing and potential sales growth.  You can still differentiate and gain a competitive advantage, as long as you target the right segment in the right strategy; emphasize the fact that you can help consumers save or make money, which will, in turn, bring you money!

An ideal example reflecting the above is James Reinhart’s ThredUP online marketplace for children’s used clothing; this 3-year-old business/concept has been excitingly accepted by many parents, who can either make some money out of their kids’ outgrown clothes or save money by buying for their kids, good-conditioned, branded, low-priced clothes.

What is your niche marketing strategy during this economic crisis?

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