Isn’t
marketing all about identificatin and satisfaction of customers needs and wants? Well, Italian
mannequin maker Almax, has discovered a smart way to automatically identify customer demographics!
Almax’s €4.000 EyeSee
mannequins, already placed at American and a few European stores, are watching
customers with demographic profiling software and transferring data relating to
age, gender and race while keeping the data anonymous. This has enabled retailers to make the
necessary adjustments on their store windows, displays and stock
to help increase sales and customer satisfaction. One store
adjusted its window displays after its mannequins retreived information on men
spending more money than women during a two-day sale. Moreover, another store placed a Chinese
speaking sales assistant at a certain entrance of its store after mannequins
granted information that more Asian customers were entering through the
specific store door. Almax is even
considering taking its mannequins one step further by adding ears to them…
So, would you use
EyeSee mannequins to help you increase your customer satisfaction?
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