Here is an
interesting way to attract customers’…Benetton’s advertising strategy focuses
mainly on promoting social causes and ideas, often controversial ones, rather
than its fashion products. The latest
photoshopped picture of Barack Obama kissing the Venezuelan president Hugo Chavez is part of the
‘Unhate’ foundation and campaign of Benetton’s in-house ad agency. Benetton’s sales have been struggling lately
and it would really help to invest its advertising budget on promoting its
products; however, Benetton insists on promoting social ideas that reflect the
brand’s open-minded, multicultural and peace oriented identity.
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