Burberry's Romeo

David and Victoria Beckam’s third son, 10 year old Romeo, is now starring in Burberry’s Spring/Summer 2013 advertising campaign.  Romeo’s personality and image coincides with Burberry’s.  He also has another pro that Burberry is taking advantage of.  He is a strong and growing brand himself!  This is actually a mutual benefit partnership where they are both trying to enhance their popularity with each other’s brand power.

You can, therefore, combine branded people and branded products for enhanced results.  They will both benefit!

 

Lance Armstrong's doping helps Oprah

 

Oprah Winfrey is trying hard to revive her own cable network, OWN, which has been struggling for a positioning.  Winfrey herself, however, has not lost her magic dust and she has demonstrated that with the applied strategy she has been using lately.  She sets up interviews with celebrities who are in the “hot” list of the latest news…David Letterman, late Witney Houston’s daughter and of course Lance Armstrong.  She makes them cry, admit faults and unethical acts...

Engaged in an “emotional interview” of Armstrong’s doping admits, Armstrong won about 28 million viewers worldwide, uplifting OWN’s audience ratings.

So, find your “hot” list and apply your strategy in struggling days.  Customers are there, you just have to find the right bait to get them…

Drink Lipton tea...Drink positive

Lipton, the global tea leader, is trying to freshen up its brand in the American market, as it now has to compete against Starbucks’ tea brands, Tazo and Teavana.

Its ad campaign promotes the “Drink positive” concept and the fact that Lipton tea consumers will feel uplifted and inspired having a long a positive day.

Enjoy your Lipton tea for an inspired new day…

Original Coca-Cola=Happy Calories!

 

As part of its social responsibility, Coca-Cola is promoting a healthy lifestyle with balanced diet choices and physical activities.  Its latest anti-obesity, “Be ok” campaign reflects the above facts where original Coca-Cola is not just a refreshingly, tasty soda, but one with only 140 calories that can be happily burnt through physical activities!

So, if you want your original Coke, enjoy it happily and actively...

Gangnam Style...

The South Korean worldwide phenomenon with the 1.1 billion YouTube views has been taken “advantage of” by Wonderful Pistachios which is advertising on Superbowl for the first time this year. This appearance reflects the fact that with Superbowl being more of a pop culture event with loads of social media attention, Superbowl advertisers are trying to incorporate pop figures who will grant them the most likes and shares in the social media world.

Enjoy Wonderful Pistachios in Gangnam style!

McDonalds becoming Maccas…

McDonalds is renaming its restaurant signs to “Maccas” in a number of Australian cities.  This temporary change, the only one made worldwide so far, has arisen from the nickname that about 55% of Aussies are using for McDonalds.  McDonalds has been in the Australian market for 40 years and feels proud to have been well accepted, loved and nicknamed by the Aussies.  So, in line with the “Australian day” celebration end of January, McDonalds is honoring its Australian market, by allowing the nickname that they have granted it to be posted on its official signs until February.

Marketing tip of the day? Get your loyal and appreciated customers involved in interesting, even temporary, Marketing activities.  They will feel the gratitude and give it back…

Anyone hungry for Maccas?

Chocolate wars...

Hello and happy, sweet, new year!  As bitter as it may sound, chocolate and candy companies also are in the game of lawsuits.  They are fighting over trademarking of colors and shapes…Nestle recently won a case that Cadbury had against it trying to stop the trademark of the Kit Kat bar.  Cadbury had earlier on won a case against Nestle over the purple color.  Moreover, Haribo, the gummy bear maker, is ruling against Lindt to prevent it from making its planned chocolate bears wrapped in gold-foil.

The “law of exclusivity” applies in this case, too.  Nestle has the exclusive ownership of rectangular, finger bars; Cadbury of the color purple and Haribo of the teddy bear…

Eat the burger and the wrapper, too!

Here is an edible customer attraction…Bob’s burgers, a Brazilian burger chain, taste so delicious that you can’t help but start eating it without unwrapping.  The wrapper is edible indeed!  So much about attractive, appetizing and environmentally sustainable ways to attract customers…