Oprah Winfrey is trying hard to revive her own cable
network, OWN, which has been struggling for a positioning. Winfrey herself, however, has not lost her
magic dust and she has demonstrated that with the applied strategy she has been
using lately. She sets up interviews
with celebrities who are in the “hot” list of the latest news…David Letterman,
late Witney Houston’s daughter and of course Lance Armstrong. She makes them cry, admit faults and unethical acts...
Engaged in an “emotional interview” of Armstrong’s
doping admits, Armstrong won about 28 million viewers worldwide, uplifting OWN’s
audience ratings.
So, find your “hot” list and apply your strategy in
struggling days. Customers are there,
you just have to find the right bait to get them…
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