It’s not
easy being a salesperson. According to
Jerold Panas, the secret of successful selling lies in integrity. You have to sell with integrity. You have to sell what the buyer wants to buy and not what you want to sell…You also have to listen! Do not magnify the art of babbling. Shine some spotlight on the buyer; let
him/her do more talking than you. He/she
will be more likely to buy then. If you
do most of the talking you are increasing the chances of the buyer to disagree
with what you are saying and lead yourself to a defeat with a lost sale.
Good luck with your sales!
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