McDonalds is renaming its restaurant signs to “Maccas” in a number of Australian cities. This temporary change, the only one made worldwide so far, has arisen from the nickname that about 55% of Aussies are using for McDonalds. McDonalds has been in the Australian market for 40 years and feels proud to have been well accepted, loved and nicknamed by the Aussies. So, in line with the “Australian day” celebration end of January, McDonalds is honoring its Australian market, by allowing the nickname that they have granted it to be posted on its official signs until February.
Marketing tip of the day? Get your loyal and appreciated customers involved in interesting, even temporary, Marketing activities. They will feel the gratitude and give it back…
Anyone hungry for Maccas?
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