Goodmorning to all. With the weather getting cloder and viruses going around, you will probably find yourself in the situation of asking for some Kleenex and some Tylenol or Panadol, when all you will really need is some tissue paper and some pain reliever. All you mothers out there, might have asked your hubbies to get a pack of Pampers from the supermarket, even though, you are actually using the Nannys brand of diapers. Your housekeeper might have asked for the Hoover, when she actually needs your Bosch vacuum cleaner to vacum the floors. Or she might be looking for some Tupperware in the kitchen cabinets, when what she is really looking for are some plastic containers to keep food remains. You might have asked your office assistant for a Coke while you are Xeroxing some documents, when what you really had in mind was a cola drink while making some copies of your docs.
This is the
power of branding...The right positioning strategy and systematic marketing efforts have made the above, and many more brands, synonymous with the product they represent. These brands hold the highest position in the perceptual map of consumers, thus, they are the first names that consumers will recall and consider when in need or want of the relevant products.
What product will
your name become synonymous with?
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