What a year this has been...with uphills and downhills, wows and woes. On the positive side of it, a year of anniversaries and celebrations. A year of brand anniversaries, too! Life Savers and Oreo cookies celebrate their 100th anniversaries, Bacardi rum its 150th, Kraft macaroni and cheese its 75th, Motel 6 its 50th, PA College-Cyprus its 30th!
Anniversary campaigns are a great opportunity to refresh your brand and remind clients of the name they have trusted for a number of decades. Ensure them through your anniversary celebrations that your quality and other points of difference are guaranteed constants in many more decades to come...Happy anniversary to all celebrants!
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