Apple vs. Samsung. iPhone vs. Galaxy S smartphone. iPad vs. Galaxy Tab tablet. What about the aforementioned gadgets? They are simply competitive products that look very much alike. Apple is filing lawsuits against Samsung for patent and trademark infringement for its Galaxy product line. Plainly put, Apple is accusing Samsung for stealing product related ideas; hardware, software, design and even packaging.
Marketers, in addition to the “Thou shalt not lie” Marketing command mentioned in an older post, please obey the “Thou shalt not steal”, as well. Stick to your own points of difference and uniqueness. Do not steal others’ ideas. You would not like others stealing yours, either. Do not waste fortunes on court settlements, when you could be investing that money on human capital for product inventions of your own!
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