Simple tips and tricks, such as presentation and layout of your merchandise, can help you enhance the image of your store, thus positively influencing your sales volume. Think of books displayed on bookstore shelves (see pictures below): books with a face-out display reflect specialty selection, exclusive book titles and an upscale, pricey image. On the contrary, books with a spine-out display represent a higher volume of books and titles, a more ordinary image and priced bookstore.
What image and price would you like your store to have? Present your merchandise accordingly…
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