Hello my friends. Well, talking about first, who would forget their first Barbie doll or teddy bear? First time at the movies? First date, first kiss? First of anything is just hard to be forgotten. This basic principle can be easily and very effectively applied in Marketing.
My favorite Marketing strategists, Al Ries and Jack Trout, refer to the Law of the Category, the law of the first as I would call it. If your company, brand name or a product is not first in its category you should find a category to become first in. Dell was the first computer company to sell computers over the phone. Miller Lite was the first American light beer. Wharton School of Business (University of Pennsylvania) was the first American Business School. Flori Roberts was the first cosmetics brand for women of color. Johnson & Johnson was the first developer of baby shampoo.
So, what category will you set to become first in?
Miller Lite
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