Burberry's Romeo

David and Victoria Beckam’s third son, 10 year old Romeo, is now starring in Burberry’s Spring/Summer 2013 advertising campaign.  Romeo’s personality and image coincides with Burberry’s.  He also has another pro that Burberry is taking advantage of.  He is a strong and growing brand himself!  This is actually a mutual benefit partnership where they are both trying to enhance their popularity with each other’s brand power.

You can, therefore, combine branded people and branded products for enhanced results.  They will both benefit!