Lipton, the
global tea leader, is trying to freshen up its brand in the American market, as
it now has to compete against Starbucks’ tea brands, Tazo and Teavana.
Its ad
campaign promotes the “Drink positive” concept and the fact that Lipton tea
consumers will feel uplifted and inspired having a long a positive day.
Enjoy your
Lipton tea for an inspired new day…
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