A positive view of life through a drink

In the midst of the worldwide, economic turmoil and general mishappenings, people have to search for reasons to smile, to hope for, to be happy.  Some companies have had the marketing power to still reflect that optimism through their campaigns, effectively sustaining at the same time their brand awareness.

So, look at things differently, positively.  Drink happiness…

Could Facebook be losing grounds?

 

A Pew Research Center report reflects a migrating enthusiasm and trend of teenagers away from Facebook and towards Twitter and Instagram.  According to the report, 94% of teens still use Facebook despite their complaints.  However, they view Facebook as a rather “stressful” community, having to be under their parents’ watchful eye, as 70% of teens say that they are Facebook friends with their parents.     

Successful and popular brands, like Facebook, can also have their loss of share at one point.  This allows competitors, like Twitter and Instagram, to gain winning grounds and increase their share.  This is how the competitive game goes. 

Always be alert and close to your customers.  There is only a fine line between your direct competitor and yourself…

Secrets of successful selling…

It’s not easy being a salesperson.  According to Jerold Panas, the secret of successful selling lies in integrity.  You have to sell with integrity.  You have to sell what the buyer wants to buy and not what you want to sell…You also have to listen!  Do not magnify the art of babbling.  Shine some spotlight on the buyer; let him/her do more talking than you.  He/she will be more likely to buy then.  If you do most of the talking you are increasing the chances of the buyer to disagree with what you are saying and lead yourself to a defeat with a lost sale.

Good luck with your sales!

There is magic in a name...

A name reflects an identity.  An effective brand name has to be distinctive, protectable, easy to pronounce and remember, meaningful.  It has to stick in consumers' minds and connect to the good or service it represents.  There has to be some magic in the name to make it timeless. 

There are a number of types or categories of brand names that you can follow.  Founder names, for example, where companies or products are named after their founders:  Ralph Lauren, Martha Stewart, Ben & Jerry's.  Acronym names such as IBM, GE, CNN.  Descriptive names, where the name reflects the nature of the business:  Toys "R" Us, Mop and Glo, Wash and Go.   There is also the magic spell type, where you can make an alteration in the spelling of the name to make it more unique and protectable: Flickr, Tumblr.

Have you found the magic in your company's or product's name?

Happy Family

Groupe Danone has always known the right targets of investment.  It has recently bought Happy Family, one of the key players in organic baby food in the US market.  The organic sector of baby food has been continuously rising in terms of importance and sales.  Groupe Danone knows well that the target market of mothers want nothing but the best and healthiest for their children and families.  What a better group to invest in.  Happy family for happy returns!

A cup of Nescafe anyone?

Nescafe is celebrating its 75th year anniversary with 5.500 cups consumed every second in over 180 countries.  It has been rated, by Interbrand, #35 in 2012 Best Global Brands with a brand value of 11 billion USD.  It is the world's 1st soluble coffee!  It continues to grow and enhance its taste and global presence...

Jazz up your morning cup of Nescafe!

Moxy Hotel for the economic crisis…

Marriot Hotels and IKEA are partnering to develop a budget hotel chain targeting the millennial type of consumer living the economic crisis.  The plan involves about 150 locations throughout Europe in the next decade with the first opening in Italy next year.  The hotel will not feature any of IKEA furniture, but it will apply IKEA’s concept of self-assembly to its rooms which will be prefabricated offsite.

Smart partnerships for tough times and promising customers…