Having a smile on your face? Missing Christmas already? What about having a coke with your lunch? Positive answers to the above questions reflect the power of the right advertising! Coca-Cola, the world’s most popular and consumed brand has been advertising since 1886. It has never stopped advertising since then! That is how it has kept its name, image and taste strong and alive in the perceptions of global consumers. Coca-Cola represents Santa Clause’s smiley face and the commencement of the Christmas season. Coca-Cola is the refreshingly, tasty Cola drink. Advertising has entitled Coca-Cola with the above designations and meanings.
A quality product leading to a positive word of mouth is another powerful and cost-free form of advertising; however, that alone is not enough! Therefore, whether you are a small or big, local or global, new or existing company you need to allow for an ongoing advertising budget. Add some “Christmas magic” in your ad and enjoy the fruitful power of advertising. I will leave you with Steuart Henderson’s quote supporting the necessity of advertising in the business world “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
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