Smells of Success

Hello Marketers and Marketing fans!

Stimulating the senses is crucial when building a brand, setting up a store or developing a product.  Rolls-Royce customers complained about the 1990s model which was just not as good as the old models.  Research discovered that the new car’s smell was to blame.  It did not have that leatherish, woodish distinct smell of the original Rolls-Royce.  Based on that important customer feedback, the company has bottled the original, 1965 Rolls aroma and sprays it in all new models.  The sense of smell induces feelings, draws experiences and memories that accompany the brand.  The compliment of a successful scent can help to recognize and distinguish a brand, boosting at the same time sales.

More smells of success? Baby powder scent at IKEA kids’ department; Vanilla scent at Victoria Secret's stores; White tea fragrance in Westin Hotels’ lobbies; A patented scent in Singapore Airlines’ cabins; The smell of Crayola crayons.  Does your product, brand or store have a smell of success?

 Rolls-Royce

Crayola crayons

Victoria's Secret