Dear Marketers, thou shalt not lie in your ads, you will be caught and it will cost! You have every right to inform your consumers about your goods and services through advertising, provided that you do not mislead them. They, in turn, can fight for their rights through Consumer and Trade Associations.
Reebok ‘s EasyTone shoe campaign had claimed to improve and tone leg and buttock muscles. The specific falsified and unsupported claim has left many consumers disappointed with toneless buttocks. End result? Loss of market share, damage in Reebok’s reputation and image, and a $25 million Federal Trade Commission settlement to all unsatisfied consumers.
No comments:
Post a Comment