Hello to all!
Comparative advertising, where legally allowed, adds an exciting perspective to the world of advertising for both marketers and consumers. Comparative ad wars usually take place between market leaders, the number ones of the industries, and market challengers, the number twos of the industries. “Attacks” are direct, competitor names are visible and the final product choice is in the perception and the pocket of the consumer viewer. Set your war gaming strategy with creativity and start shooting...
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