The
economic crisis has affected all companies in all industries. Even the fast food industry has been facing difficult
times, more specifically in the American market which has been stagnant for a
long period now.
Wendy’s,
the no. 3 in the industry, is freshening its brand, packaging, logo and
products in an attempt to increase its customer attraction and sales. Its new logo will appear on packaging,
advertising and employees’ uniforms as of next week. New products on its menu like the new cod sandwich
will also be featured in its new advertising campaign. McDonalds and Burger King, the nos. 1 & 2
of the industry, also follow similar strategies.
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