Would you think that $4 million for a 30 second commercial is a lot of money wasted by a company? Well, that is how much 2013 Superbowl commercials have cost this year and if you do the simple maths it is really not that expensive. Considering a smart scenario, 111 million global viewers on the day of the Superbowl game plus additional viewers from national reruns and global circulation over the various social media, then that is a cost-effective and fun form of marketing communication.
Taco Bell, M & Ms, Mercedes Benz, Oreo, TIde, Bud Light, Audi are a few names that stood out this past Sunday. Enjoy that Taco Bell's one below:
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