Part of
effective and successful Marketing campaigns is to tailor your products and
advertising campaign to your target market.
Considering the growing number and power of the Chinese market, many companies
are studying and reflecting the Chinese culture in their Marketing strategies. Nike, McDonalds, KFC, Starbucks, Gucci, Mac
Cosmetics among others have recognized the importance of the Chinese “Year of the Snake” and
have incorporated it in their products and campaigns.
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